Frutiger 55 Roman Font' title='Frutiger 55 Roman Font' />101 Insightful Bits in response to 16 BestLoved Font Bits In Web Design. La letra tipogrfica Frutiger fue creada por el tipgrafo suizo Adrian Frutiger, contemporneo y reconocido por otra de sus tipografas ms famosas, la Univers. Type Theory. Just My Type. I know what youre thinking One more collection of classic typeface examples from your colleagues contemporaries to throw on the pile, right Wrong. Chances are, if youre reading this blog, you are already well versed in design, regularly work with fonts typefaces and probably have that aforementioned stack of books. Simon Garfields Just My Type A Book About Fonts delivers for this crowd as well as the average layperson who might unknowingly still commit the unspeakable crime of Comic Sans. Garfields plan is not to showcase existing work like so many books about fonts already do rather, his aim is to extend awareness and to celebrate our relationship with letters. Garfield is clearly having fun here, which is great for us. Instead of sticking to one typeface throughout, he sets small examples in the book with the font hes currently unfolding. For instance, he contrasts the fonts in the opening paragraph of the chapter Futura v. Verdana, highlighting Ikeas famous crossover from the get go. It would also be hard not to enjoy the journey from Ringos drumhead logo through Vampire Weekends love of Futura, either. He discusses cinema tooOn the Typecasting section of Mark Simonsons website, he features filmmakers flubs in font choices. For example, the Coen Brothers, known for their superbly meticulous nature, use Bodega Sans from 1. Hudsucker Proxy, which was set in the late 5. A more recent instance came to mind while reading. Did you notice all of the House fonts emblazoned at the used car dealership in Super 8 earlier this yearThe movie was set in the late 7. Driver Intel Core I5 2400S there. House wasnt making fonts until the 9. Instead of everything reading like a freshmen year textbook, it engages and engrains whether youre a seasoned vet or a Neutraface newbie. One of the more interesting aspects I found in the book was the evaluation of different countries and time periods involvement in type history. Of course, it all started with Gutenberg, but Garfield goes on to mention the nearly forgotten Peter Schoeffer, a calligraphy graduate from the Sorbonne, who helped Gutenberg rectify early practices in how type was made and set the bar for future typographers. Fast forward 5. 00 years to Switzerlands gift of Helvetica in 1. Univers the same year, he examines the countrys fixation on sans serifs and how those shapes have shaped us. Move forward about another half century and you see modern type houses leading the pack like Hoefler Frere Jones HF J with Gotham, which some say is Americas answer to the Swiss domination of sans serifs. Will Gotham stand the test of time, or is it just a passing fadIt stood still for about decade before Obama used it for his campaign in 2. Our relationship with fonts is not exclusive to the daily interactions we have on our computers and in our various environments. Just My Type delves into a more human centric study where we learn the meaning behind the name of Mrs. Eaves Sarah Baskervilles name from her marriage prior to famous typographer husband, John, the history of Cooper Black Commissioned by advertisers to look eerily close to Pabst Extra Bold, and all too much about Eric Gills Gill Sans sordid sex life ew. Your friends may not find these tidbits tantalizing however, it may give them the sense, and perhaps a deeper appreciation, that Verdana was created by someone Matthew Carter and wasnt just part of the code written for their OS. A. Micah Smith is a graphic designer, illustrator and art director based in Nashville, TN. View his work at www.